In the media
The topics have changed, the expertise stays relevant.
Since 2012, news outlets like ARD, ZDF and Deutschlandfunk, Bloomberg, The Economist and the Frankfurter Allgemeine Zeitung have asked me to explain e-commerce and the digital economy: Amazon and Zalando, Black Friday, returns, the future of the department store, and now ChatGPT as a shopping channel. More than 500 media reports in all. What I say rests on my own research with data from thousands of online shops, published in leading business journals, such as Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Retailing.
Featured
Selected reports
ChatGPT Is a Bad Personal Shopper – But It's LearningA Bloomberg Opinion column built around the ChatGPT study: shoppers arriving via ChatGPT are among the least likely to buy, though the gap is steadily narrowing.
AI Is Upending Marketing on Two FrontsA feature on the two AI revolutions in marketing, consumers researching brands through chatbots and delegating purchases to AI agents, and how companies should respond.
ChatGPT, LLM referrals convert worse than Google Search: StudyA search-industry news report on the study: ChatGPT converts below Google search, email and affiliate links, and with the trend pointing up, the case to test and learn now.
E-commerce sites see low sales from ChatGPT traffic, study findsAn in-depth report with analyst and retailer reaction, including the line that there is "so much noise about AI agents and so little data."
Select outlets
Television, radio, print and online
Television
Radio
Newspapers and magazines
Online and podcasts
Every appearance, with outlet, date and title, is listed in the curriculum vitae (PDF).
Press kit
For journalists
Expert comment on "everything customer", with a special focus on e-commerce and the role of AI assistants and agentic shopping. German and English.
Your customer strategy expert
Prof. Dr. Christian Schulze is Associate Professor of Marketing at Frankfurt School of Finance & Management. He researches e-commerce, digital marketing and customer strategy, with studies built on data from the websites of thousands of online shops. His current work on ChatGPT as a customer acquisition channel, published in Marketing Science, was reported by media in 25 languages, from Bloomberg and the Harvard Business Review to Search Engine Land. Since 2012 he has explained online retail, Amazon and Zalando, Black Friday, returns and the future of department stores to audiences of ARD, ZDF and Deutschlandfunk, Bloomberg, The Economist and the Frankfurter Allgemeine Zeitung: more than 500 media reports in all. Before academia he was a consultant at The Boston Consulting Group.
