The 100-Day Program
Coaching and advisory for executives who own customer strategy.
A personalized program for top executives in customer-facing roles. Weekly 1-on-1 sessions over 100 days, designed around your specific situation — anything but a generic leadership seminar.
The challenge
Customer strategy is expected. Training for it is not.
Most executives in customer-facing roles are promoted based on operational excellence. But the strategic challenges at the top are different — and rarely covered in standard MBA or leadership programs.
New in the role
The first 100 days define your trajectory. You need a strategic framework fast, not in six months.
Tactical vs. strategic
You're strong on execution but struggle to articulate a customer strategy that the board and your team can rally behind.
No sparring partner
Your team looks to you for answers, your board wants results, and most people who advise you have something to sell. You need someone to think with who has no stake in the outcome.
Unexpected challenges
Even experienced leaders face new terrain: AI disruption, changing consumer behavior, digital transformation of customer relationships.
How it works
100 days. Your agenda. Real progress.
The program adapts to you, not the other way around. Every session, every resource, every expert brought in is chosen based on what you need right now.
- 01
Assessment
We start with your situation: your role, your challenges, your organization. Together we define what success looks like after 100 days and map the path to get there.
- 02
Weekly sessions
Regular 1-on-1 sessions with me. Each one focused on your current priorities. I bring research-backed frameworks, challenge your thinking, and help you develop your own approach.
- 03
Between sessions
Curated readings, frameworks, and materials tailored to your needs. When a topic calls for deeper expertise — AI strategy, dynamic pricing, analytics — I bring in specialists from my network.
The approach
Coaching and advisory. Not consulting.
This program is about making you better at customer strategy — not handing you a report.
As your coach
I help you build the knowledge and skills to lead customer strategy with confidence. You'll learn to set the right priorities, allocate budgets effectively, and make decisions grounded in evidence rather than intuition. After 100 days, these capabilities stay with you — that's the point.
As your advisor
I bring domain expertise from 15 years of research and 60+ company collaborations. When you're deciding how to target the right customers, avoid a race to the bottom on price, or create real customer value — I share what the evidence says and let you decide.
All-inclusive
Everything you need, nothing you don't.
One fee covers the full program. No hourly billing, no add-on charges, no surprises.
Weekly 1-on-1 sessions
Regular coaching and advisory sessions, scheduled around your calendar.
Curated materials
Readings, frameworks, and case studies selected specifically for your situation.
Expert network
Access to specialists in AI, pricing, analytics, and other domains — brought into your sessions when needed.
For companies
Part of the promotion package
CEOs often worry that newly promoted executives from within the company lack the necessary skills and expertise for their new roles. Making the 100-day program part of the promotion package addresses this challenge: it allows CEOs to upskill their new executive while still benefiting from the strengths of promoting a proven employee who is familiar with their company.
What others say
Get started
Let's talk about your situation.
A 30-minute discovery call to understand your challenges and see whether the program is the right fit. No commitment, no pitch.