Customer StrategyProf. Dr. Christian Schulze

Contact

Get in touch

Write me an email. I read and answer every message myself.

christian@customer-strategy.deLinkedIn ↗

Coaching, executive education and speaking

Three ways to bring me in

Christian Schulze

The 100-Day Program

Weekly 1-on-1 coaching and advisory, built around your situation.

Who is it for?
Top executives in customer-facing roles: new in the role, or facing a challenge the role did not have before.
What do you get?
An assessment, then weekly 1-on-1 sessions over 100 days, curated materials between sessions, and specialists from my network when a topic needs them. One fee, no add-ons.
In person or online?
Both, scheduled around your calendar. Sessions in English or German.

Email me about a discovery call

Challenges we work on

  • Which customers to go after, and which to let go
  • Why customers should buy from you, and not the competition
  • What a customer is worth, and what you can afford to spend to win one
  • Whether your marketing works and where the budget should go
  • Keeping and growing the customers you already have
  • What ChatGPT and AI shopping agents change for your business
  • Turning a question into evidence and a recommendation the board can act on
Christian Schulze teaching in a lecture hall at Frankfurt School

Company programs

Customized executive education for leadership teams.

Who is it for?
Leadership teams and senior managers of one company, typically 5 to 25 participants.
What do you get?
A program designed for your questions, from a one-day workshop to a multi-module program with cases from your own market, run by me and, where useful, specialists from my network.
In person or online?
In person: in-house or at Frankfurt School, in Germany, across Europe and in the Middle East. English or German.

Ask about a company program

Topics covered

  • Customer strategy
  • Digital marketing strategy
  • E-commerce and AI in commerce
  • New business development
  • Pricing and customer value
Christian Schulze on stage in front of the full auditorium of the Hessischer Kreis

Keynotes and talks

What the evidence says beyond the hype, for conferences and company events.

Who is it for?
Industry conferences, customer events and internal leadership meetings.
What do you get?
A 30 to 90 minute talk with the latest numbers from my own research, in your audience's language, followed by discussion or Q&A.
In person or online?
In person, at your conference or company event. English or German.

Ask about a keynote

Topics covered

  • ChatGPT and AI assistants as a shopping channel
  • Customer strategy: what the data says
  • The future of online retail