Resources
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Market Analysis
Blue Ocean Strategy
Business Model Canvas
Buying Center
Customer’s Perceived Value
- Research Article by Rust, Inman, Jia, and Zahorik (1999)
- Research Article by Boksberger and Melsen (2011)
- Harvard Business Review Article by Almquist, Senior, and Bloch (2016)
Design Thinking
Dynamic Competitive Landscapes
Gartner Hype Cycle
Jobs-to-be-Done Theory
- Harvard Business Review Article by Christensen, Hall, Dillon, and Duncan (2016)
- Harvard Business Review Article by Gupta (2020)
Kotler and Keller’s Five Product Levels
Megatrends Map
Minimum Viable Product
New Product Introductions
- Research Article by Calantone and Cooper (1979)
- Research Article by Victory, Nenycz-Thiel, Dawes, Tanusondjaja, and Corsi (2021)
Porter’s Five Forces
Segmentation, Targeting, and Brand Positioning
Customer Value Management
Customer Lifetime Value
Market Share